What happens now?
- we check your site data for spelling and
grammar, and check that everything looks
ok in the finished site
- we may also make minor alterations in your
text for purposes of "search engine
optimisation". This is the process of
tailoring a site so that the search engines
give it a higher rating, and bring you more
visitors. For instance, any good author would say you should
avoid repeating the same words and phrases
more than necessary. But on the Internet,
the reverse is true. If you are selling tractors,
then the word "tractors" (preferably
in the plural), and related words like farming,
farms, ploughs etc, should appear in the
text frequently, especially near the top
of a page. Some other web designers providing
a cheap web site service leave this to you,
or omit the matter entirely, but we do all
we can to make your site search engine friendly.
So don't be surprised if we amend your text
in this fashion. Your visitors will hardly
notice (did you care, or even notice, how
many times we mention the phrase "web
sites" and "websites" on our
pages?), but the search engines will.
- however, if we think "search engine
optimisation" warrants major adjustments
we will email you with our recommendations
and ask for your permission before making
the changes.
- also for "search engine optimisation"
purposes, we create page titles (what shows
on the very top line of your browser), and
"meta tags" ( don't worry if you
don't know what they are). Again, many
web designers leave this to you, but we see
to the matter using our experience and know-how
to add the best tags for you.
- we then register your new domain name, if
you requested one.
- we also set up the web hosting for you with
the web hosting company.
- when the above are completed we contact
you (normally by email) to let you know the
site is up and running - this will normally
be in about 5 days time to allow your cheque
to be processed.
- we also email you all the technical data
you need to keep on record about the site.
- when you hear from us, type your url (something
like www.whatever.co.uk) into a web browser
to see your site
- when you receive the technical data, note
the renewal dates for the web hosting and
your domain name and enter them in your diary,
for two weeks before the renewal dates
- then file the technical document safely for
future reference. It contains your id and
password for the web hosting, so keep it
confidential
- we next submit your site to several of the
top search engines and directories that take
free submissions. But please note that it
can take anything up to 8 weeks for some
search engines to accept you, so don't expect
to see your site appear in them immediately.
Please also note that all the search engines
reserve the right to refuse a submission.
The ODP directory (Open Directory Project)
in particular are extremely picky and refuse
many sites particularly if they already have
some in the same field. (N.B. There are other
search engines that require payment for a
site to be added - that is a decision for
you to make in the future, but some of the
free ones are also the best. Google is the
top search engine, and the ODP is the top
directory, and both are free.)
- note that we will never ask you for your
password. Do not divulge it to anyone, even
if they claim to be us.
Each year it is imperative that both your
domain names and site hosting are renewed.
Although we endeavour to remind you, you
are ultimately responsible for sending us
the renewal premium, each year, to cover
the hosting and the domain name at least two weeks before renewal is due,
whether or not you receive our reminder.
Note that the hosting company we use - as
do most hosting companies - require payment
before the renewal date or they may take the site
off air until payment is received! With the
domain names it is even more critical, as
restoring a site after late renewal of a
domain name can sometimes take weeks, even
months (during which time your site is off-line),
as the matter has to go through other parties
that neither us nor the hosting company have
any control over. A name can even be lost
entirely in this way.
- we will email you annually, one month in advance pf the due date of your renewal,
so keep us informed if you change your email
address. Payment MUST be received two weeks
before the due date to give us time to renew
your domains and hosting. On receipt of your
renewal payment we do the following:-
- we renew your domain names (some names are
renewed annually, some every 2 years)
- we renew your site hosting
- we also survey your search engine listings.
We then resubmit you to any of our standard
engines that might have dropped the site
during the year, and we submit you to any
new engines we have added to our list. In
particular we check if you were previously
accepted by the ODP, the most prestigous
of the directories, and if not we resubmit
your site.
For as long as you remain with us:-
You will be able to make amendments
or additions to your site at any time, just
by coming back to our site and clicking on
the Amend Site menu option. You do this free
of charge, unless you have make regular or
frequent changes (more than 8 per year).
Amendments are normally applied to your site
the next working day.
- We also monitor the hosting company to check
for possible problems, and will try to resolve
such problems with the hosting company if
they arise (though we cannot guarantee an immediate
result since the hosting is, naturally,
out of our hands). In the unlikely event
of a hosting company going out of business
without making alternative provision for
the sites it hosts, we will endeavour to
make alternative arrangements for you. Please
note that while most web hosts can normally
keep their systems running in excess of 99%
of the time, this is not guaranteed and local
events can sometimes affect this. Please
note that we will not take any action over
problems which are general to the Internet
as a whole, or which are a result of catastrophic
events occurring in the UK or elsewhere which
affect many web hosts or web sites.
- If you move to another web designer in the
future, they will need to know the details
in your technical details document, so
keep
it safe
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